More reasons to visit can mean more reasons to stay. This winter, from December through March, we’re focused on giving travelers even more reasons to plan an overnight trip to Cambria—and we’re inviting our lodging partners to help us make it happen.

Rain in the Forecast?

We Have Plans.

El Niño is expected to bring a wetter winter to California. We can’t change the forecast, but together, we can make sure there’s still plenty worth traveling for.

Cozy Cambria will create more ways to enjoy the season indoors with holiday experiences, wellness, food, music, arts, slow living, local culture, and other reasons to book a cozy stay in Cambria—whatever the weather has in store.

The goal is simple: give visitors more reasons to choose Cambria all winter long.

A Season of Possibilities

Here’s What We’re Dreaming Up

There are all kinds of ways to make winter a little cozier in Cambria. Think of these ideas as inspiration—not a checklist—and a starting point for what we could create together.

Feeling inspired?

Tell us how you might like to be part of Cozy Cambria.

Already on the Calendar

Cozy Has a Head Start

Cambria already has beloved events that give visitors a reason to come together throughout the winter. Cozy Cambria is an opportunity to build around what’s already happening, connect the dots, and create even more to experience before, between, and after those events.

Cambria Christmas Market

November 27–December 31, 2026

Cambria Art & Wine Festival

January 28–31, 2027

Cambria Film Festival

February 3–7, 2027

It Takes a Village

Your Place in Cozy Cambria

Lodging partners have an important role to play in Cozy Cambria. While experiences throughout town give travelers more reasons to plan a winter trip, where they stay can become part of the experience, too.

Visit Cambria will bring participating experiences and lodging properties together as part of the overarching initiative and provide partners with supporting tools and resources to help spread the word.

Provide a venue or indoor space

Participate in a promotion

Add Cozy Cambria touches to the guest experience

Host an on-property experience

Help guests discover events

Bring us an idea we haven’t thought of yet

Create a seasonal special

Better Together

The Benefits of Partnership

During a previous Visit Cambria promotion, participating properties created lodging specials that we marketed to travelers. Those properties saw greater visitation than properties that didn’t participate—and the difference continued even after the promotion ended.

Compared with lodging properties that did not participate:

+10.8%

Increase in visitation during the promotion

+7%

Increase in visitation after promotion concluded

Let’s Create Something Cozy

Want In?

Cozy Cambria is still taking shape, which means this is a great time to get involved. Tell us a little about your lodging property and how you might like to participate.

Whether it’s a big idea or a small contribution, let’s explore the possibilities and find the right fit together.

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